Meet Our Team

Cheryl Woodward – Broker In Charge

Cheryl grew up in North Carolina in a small town called Kernersville which is part of what they call “The Triad” consisting of Winston-Salem, Kernersville and Greensboro. She moved to Conway in 2007 and is married to Jeff Woodward, a native of Conway, SC.

Cheryl started her real estate career after 26 years of working with executives in the corporate world of several fortune 500 companies. She thrived in the fast paced and detail driven corporate environment and carried her enthusiasm and experience into the real estate market when she became a real estate broker in North Carolina in 2006.

She enjoys taking care of her clients and has excelled in handling the tedious details from start to finish with buyers and sellers. She is also an experienced Mortgage Loan Originator specializing in helping Veterans refinance their homes. Her passion is assisting all of her clients in achieving their real estate goals. Cheryl prides herself in providing an unparalleled service to her clients.

Jeff Woodward

Jeff has a passion for changing lives and is dedicated to the development of the individual and of the organization. He has worked with many companies in many different fields such as Edward Jones Investments, State Farm Insurance, Century 21, T&J Builders, Tricord Properties, Hotel industries, Government Agencies, Educational Institutions, and more.

As a 30 year veteran and Chief Warrant Officer in the US Navy and Reserves, he has excelled as a leader. He is known for his expertise in organizational change and improving performance. He is a motivator and life enthusiast.

William “Ferrell” Schmidt

I graduated Myrtle Beach High School in 1989. Joined the United States Navy in 1990 and served in the submarine service for six years. My wife and I returned to Myrtle Beach in 1996. We owned and operated a property management company for 17 years and enjoyed serving the public and our clients. I now enjoy being a realtor with Full Potential Real Estate, LLC. Putting my clients first and making the buying / selling process as smooth and stress free as possible is my goal and I hope that I can assist you with achieving your goals and dreams!

Ferrell’s Contact information:

Cell (843) 907-1992 / email:

Kate Wolfe

A native of South Carolina, Kate brings a home-grown appreciation to our southern culture, vast history, friendly locals and visitors; from our growing tourism industry. Her many years of experience in contracting & logistics and leading sales history in real estate transactions; Kate offers proficiency to every detail; while having a well-balanced knowledge of our current market in Myrtle Beach Real Estate!

Kate is from the Midlands of SC; thru a diligent work-ethic, adventurous spirit and career advancements, she has lived in many cities & states. Kate finds herself at home now; along the beautiful coastline; in Windy Hill Beach, SC. (North Myrtle Beach, SC)