Tag Archives: listing agent Myrtle Beach

listing agent


When you are looking for a professional who can assist you in pricing, listing, and selling your home, you need to have a different set of priorities than when you are trying to buy your first house. If you are hiring a listing agent, here are some of the most common mistakes that you need to avoid.

Mistakes To Avoid When Hiring A Listing Agent

They have no idea of the challenge they are about to face.

You are not searching for a new friend or a real estate agent who has the time and patience to deal with your cranky wife or husband. Selling a home as fast and at the best price possible needs more of negotiations and marketing skill instead of interpersonal skill. So when you are looking for a listing agent, you need to make sure that he or she has a strong and well documented track record of getting the results you need. He or she must have a well thought out plan and possess a proactive and strong personality.

They fail to understand their responsibilities.

Once sellers have had a bad home experience, most of them have seen their houses lagged in the market and sometimes old for a price that’s way below the expected cost. There are instances when the listing agent can’t be blamed. It might be due to a failed marketing strategy, there were no photos provided when the house was listed online, or the property may not have been exposed fully to the market. But in most cases, the fatal flaws are due to the decisions made by the seller or the seller did not follow the advice of their agent.

They failed to ask for the right data or didn’t ask at all.

When you are talking to a listing agent, always focus on what’s important – selling your house. Do not allow for your discussion to get so derailed that you forget to ask for and check the most important crucial data points. A few of the things you need to ask for should include the number of other listings he or she currently have, the number of homes your property will be competing with, as well as the average list price to sale price ratio they can accomplish for their listings, and the number of days their latest listings have remained on the market before it was sold.

They don’t check references.

Just like all the other items on the list that are often omitted, potential listing agents usually give references to sellers. However, only a few sellers actually call and check them. You can list down questions you want to ask or you can ask their references about their experiences when they worked with the listing agent in Myrtle Beach. We all know that most listing agents will give you a list of references who will tell good things about them. So, you have to be sure to ask them to elaborate their answers.

They Don’t Read The Contract

There are cases when sellers become frustrated with their listing agent and they wind up wanting to cancel their relationship only to discover that they cannot do so because they have signed a contract that locks them into it for a decade. Having said that, there are agreements that stipulate terms where in the seller is responsible for paying the commission of the agent when the seller gets an offer that meets specific criteria or when the seller ends up finding the buyer on their own. What does this mean? Sellers have to read the listing agreement before signing it. Ask the agent to explain everything to you and don’t sign it until you understand every last detail of it.

Like our Facebook page for more great info about how real estate agents can help you sell your home.

If you are looking for a listing agent, be sure to work only with the best. Call Full Potential Real Estate now.

Full Potential Real Estate, LLC
Myrtle Beach, SC 29577

listing agent

Tips For Finding The Best Listing Agent For Your Home

Finding a listing agent could be a difficult task especially if you have not done it before. However, it doesn’t have to be that way if you know what you are doing. Listed below are some key points to remember when hiring the right person who can help you in selling your home.

Look For The Best Listing Agent

When looking for the best listing agent, the first thing you have to do is to do some research. You need to know which firms specialize in the area you are located, determine which agents have the time and skills to focus on selling homes in your area. Those agents are the most knowledgeable since your home falls within their inventory area.

The next thing you have to do is check their company website. Evaluate how user-friendly, informative, and attractive their website is. A growing number of people go to the internet if they need to look for something. An effective website is a powerful sales tool and that’s why you need to check it out. When browsing through the site of a listing agent in Myrtle Beach, there are a few things you need to consider.

Do their listings have virtual tours of the houses that are for sale? This could be an excellent sales tool, giving the first home buyers a chance to see the house before spending gas money and time on an actual tour of the home. If they don’t offer virtual tours, they need to have a gallery that’s filled with clear pictures of the interior and exterior of the house that’s been listed.

Don’t forget to ask your neighbors, relatives, and friends about a real estate agent that they have worked with. Ask them for recommendations. You should also ask about the agents that they don’t recommend and why. Word of mouth and referrals are great tools in finding the best agent because you are talking to people who have a first-hand experience of the services provided by the agent.

Once you have a list of potential listing agents, the next step is to schedule an appointment so you can interview them and ask for free market analysis. This will offer you a chance to get different recommendations on the selling price for your home. This will also give you an opportunity to weed out the agents who are too far out of line in some way.

You have to ask every candidate to explain their proposed sales strategy, including presentation and advertising on the internet. Be sure they are members of your local MLS or Multiple Listing Service since it remains one of the most powerful and effective sales tools today. It’s crucial that the sale of your home be known by as many agents as possible.

You should also inquire about commission schedules as well as listing periods for the real estate agent in Myrtle Beach that you’re considering. You must get a fair price. However, you wouldn’t want to tie your house up with an inefficient listing agent or company for an unknown amount of time. Determine the average selling time for houses in your area and ask about the particular average time of their company.

To figures must be similar. Don’t forget to ask about lockboxes, open houses, and how they plan to handle showings. Always keep an open mind, when picking out a company or listing agent that offers quality real estate services, and you’ll be setting yourself up for an enjoyable and quick sale of your house.

Call Full Potential Real Estate, LLC if you are looking for a reputable listing agent to help you sell your home.

Full Potential Real Estate, LLC
Myrtle Beach, SC 29577

How To Find A Great Real Estate Agent

buyers agentYou have been contemplating whether you should buy a home for some time. Now that you have decided that now is the right time to buy a house, what are you going to do first?

First, find a professional real estate agent who can help you. Not just any agent. You need someone who will look out for your best interests and not just for a quick buck.

Most people simply go to the phone book to look up names of real agents. You don’t have to go directly to a phone book in order to find a good real estate agent you feel comfortable with.

Finding A Real Estate Agent

Your circle is the best place to start when looking for a reliable agent. You may have family members, close friends or relatives who could help you. You can also ask close friends and family to help you contact that person. Let them know what you need or what you are searching for.

Once you’ve done your research on each representative and their business, it’s time to interview them. To ensure that you find the right agent for your needs, arrange meetings with each one. You can also ask questions about their experience and their real estate business. Also, inquire about the cost of houses in your area. If you are prepared, the representative will be able to give you information about themselves and their real estate company. You will have a better understanding of what they can do and what they stand for once they leave your home.

Full Potential Real Estate’s agents are fully trained and ready to help you list your home. We will provide you with stats and details to assist you in choosing us to represent your residential or commercial property. However, we don’t want to just get it into our data source. We will provide your home at the correct market value.

You will be able to make a profit by selling your home at the right market value. Reduce your asking price to the right market value instead of offering your home at an excessive rate and letting it sit on the market for months or even years. This will ensure that your house is seen by more people, which in turn will result in a faster and more profitable deal.

The home buying process will become much easier and less stressful if you work with a real estate agent. Give Full Potential Real Estate, LLC a call today and inquire about their professional assistance and learn more about homes for sale in Myrtle Beach.

Full Potential Real Estate, LLC

Myrtle Beach, SC 29577



How To Hire A Reliable Listing Agent

real estateTwo major mistakes homeowners make when it comes to hiring an agent for their listing are: They base their decision on the house’s highest price and the lowest commission.

The seller might initially say, “Are you crazy?” Sellers will often want to get the best price and the lowest commission. These criteria are not relevant to hiring a competent and reliable listing agent. They are often completely irrelevant in many cases. Let’s discuss why.

Highest Suggested List Price

Myrtle Beach Real Estate agents can’t tell you how much your home is worth. This is a mistake. Listing agents can provide you with comparable and pending sales as well as active sales. You can choose the sale price, and buyers will let you know if it is fair. An agent will recommend the price range that is most likely to attract buyers. The buyer will decide what happens next.

Agents can distort the truth to get the listing. Because real estate agents cannot guarantee sales prices, it is possible for a listing agent to recommend the highest price. Ask the agent for supporting numbers to support their suggested listing price. If the agent doesn’t have stats or the sales were in a different area, it may be a red flag.

Look for a listing agent that can provide a price range. The spread may be higher or smaller than the $10,000 difference between the high-end and the low-end. The range is determined by many factors, including market temperature and improvements to the home.

Pricing is an art form. The best time to make an offer is typically within the first 30 business days of it being on the market. The ideal time is 21 days. It will be easier for you to receive an offer if your home is correctly priced. If it is priced too high, buyers won’t be interested in your home. You will end up lowering its price and leaving them wondering if there are any problems with the house.

Choose an agent based on commissions

Each real estate agent is different. Each agent has their own strengths and weaknesses. Remember that only 10% of agents will manage 90% of the business. Each agent has its own marketing budget and techniques. You will be more likely to get a deal if you choose an agent who has a large advertising budget and can use company dollars to complement it. You will be more likely to get an offer if you can reach multiple buyers.

Why would an agent work harder than their competitors? A broker or real estate agent may discount a fee for a number of reasons. Sometimes, it’s the only way a real estate agent can compete in today’s highly competitive market. Without it, the agent won’t be able to stand out among the rest of the competition in terms of knowledge, service or negotiation skills. If the only benefit an agent offers you is a low fee, then you should ask why. Is he desperate to get your business? Are they unqualified? Do you want to work with a desperate agent?

Sometimes full-service agents can negotiate a lower commission in certain circumstances, such as:

If you are selling and buying a house simultaneously, both transactions will be handled by one agent. Although I don’t offer discounts like this, there are agents who do.

You’re willing to do the marketing and advertising work, as well as pay for all expenses associated with the sale.

Agents would prefer the signage and overcharge a full commission.

If you’re interviewing agents that offer similar services but are unable to decide between them, ask if they can show you their track record. This includes the original list prices and final sales numbers. You will find that the lowest-paid agent will offer you more price cuts and longer DOM. The difference in charges between agents who charge 6& and 5% is only 1%. Consider how you would fare if your house is sold by a lower-cost agent who can’t afford to market it actively.

Marketing Agents is Important

Marketing is the only way to make a listing agent a success. Because marketing helps them sell houses. Make sure to read every page of the agent’s marketing plan. What is the agent looking to accomplish in selling your home? These are some of the most important:

Lock box, Electronic tracking daily of lock box access, Professional signage that includes the number of the agent, Incentive for broker previews, Staging advice, Virtual tour, Targeted digital marketing, Distribution to Websites, Flyers for buyers, Four color flyers, and Open houses.

Remember that there is no one strategy that sells homes. You will always need to use a combination of these strategies to market your home.

A Good Listing Agent

Your listing agent will establish a special business relationship for at least one month. Choose an agent that you like, and someone you feel comfortable with. These are some of the traits that sellers expect from their agent: Experience, Education, Honesty, Networking, Negotiation skills, and be a Good communicator. 

Ask for a personal guarantee. Do not hire an agent if they do not promise performance or will remove you from a listing.

Call Full Potential Real Estate, LLC if you want to work with a professional, reliable, and competitive listing agent.

Full Potential Real Estate, LLC

Myrtle Beach, SC 29577



listing agent

How Do You Find The Best Listing Agent Near You?

Do you still remember the joy, excitement, and struggles you had to endure the time you bought your first house? If buying a home comes with a set of difficulties, selling a home isn’t too far off. When you plan on putting your house on the market, it’s best you come prepared. That’s the time when hiring a listing agent comes in handy. If you’ve hired a buyer’s agent before, you might already have a good idea of how important it is to hire an expert when selling a home. The problem, however, is how to find one. Like with hiring a buyer’s agent, it’s not easy to find yourself a reliable listing agent. On the other hand, it’s a doable task and all you need is a bit of research and patience.

Here’s how you can find a listing agent in your area:

Get referrals

Always start with some referrals. The people you know, especially those who have hired a listing agent Myrtle Beach, SC before, would gladly recommend one if they had a positive experience. However, not all referrals are good. Bear in mind that the referrals that come your way aren’t necessarily useful. There are some people who would refer a listing agent that they never really talked to, let alone hire. You still need to do some filtering of your own.

Interview at least three agents

Once you’ve made a shortlist of candidates, talk to each one of them. Ask them a bunch of questions about your plans of selling your home. Be sure to observe the way they talk, how they react, and the general way they interact with people. This will tell you a lot about the real estate agent. Do at least three interviews. It will take some time but it will be worth it in the end. Think of hiring a listing agent like buying a car. You wouldn’t buy a car unless you know what you are getting yourself into. Take that idea and apply that when you hire a listing agent.

Check their background

Another things that you should do is check the background of each of the real estate agents on your list. Check them out over the internet. See if people are leaving positive or negative comments about them. Ask around about the particular agent and see what people have to say about them.

Selling a home can be difficult. However, with the right help, you can dispose of your property at the highest possible asking price. Be sure that you are in touch with an expert like Full Potential Real Estate, LLC. Hiring the right listing agent will have a huge impact on how long your property stays on the market. Again, with the right help, you will achieve your goals of selling your home faster and easier.

If you are looking to sell your home, let Full Potential Real Estate, LLC help you out. You may reach us at (843) 492-4537.

Full Potential Real Estate, LLC
Myrtle Beach, SC 29577


Listing agent

Do You Know How To Pick The Best Listing Agent To Sell Your Home?

If you are one of the many homeowners planning to put their house on the market, you should hire the best listing agent near you. Basically, a listing agent has all the experience needed to make sure that that your home sells fast and at the right price. In general, it can be frustrating to sell a home without professional help. That’s why 83% of sellers choose to hire a listing agent. Not only will they be skipping all the stressful moments of selling a home, they also get to do more while the house is being sold.

Tips on finding a reliable listing agent:

Talk to the listing agent in person

Before you hire a listing agent Myrtle Beach, SC, go see one for yourself. Go to an open house and talk to the real estate agent. See how he or she handles people. You can also engage by asking questions about the property. This way, you will be able to get a feel of what it would be like to work with one. Of course, it will be slightly different depending on the person you hire. However, it is important to get a sense of what you will be getting into.

Compare listing agents online

Nowadays, the internet offers a vast sea of information open for everyone. You can easily look up any real estate agent and compare them with others in your area. Online research is a crucial step towards hiring the right listing agent. After all, you will be selling your home through the help of a listing agent. It pays to do your research about the particular individual you wish to hire.

Get as many referrals as you can

You won’t be running out of referrals sooner or later and that’s a good thing. It will help when you are selling a home.  You can ask your friends, family, neighbors, or anyone you trust for some referrals. This will give you enough options especially if you don’t want to spend a lot of time searching the internet for possible candidates.

Meet with at least three agents

Once you’ve made a list of seller’s agents you like, meet up with at least three of them. Again, it will be in your best interest to actually meet with a listing agent before you hire one. Think of it as your own screening process. Your decisions will be influenced by how well the listing agent interacts with you.

Agree on all the important details and sign a contract

Once you’ve decided which agent to hire, go over all the tiny details. You and the listing agent should come to an agreement on what should be done and how. Also, it is recommended to sign a written contract. This will be a key part of making sure that your home is sold without a hitch. You may hire Full Potential Real Estate, LLC if you don’t want to go through the hassle of selling your home by yourself.

If you need professional help on selling your property, you can count on Full Potential Real Estate, LLC. You may reach us at (843) 492-4537.

Full Potential Real Estate, LLC
Myrtle Beach, SC 29577

listing agent

What Is The Difference Between a Listing vs Selling Agent?

Many people opt to work with a real estate agent to assist them in navigating the process involving property transactions. There are two kinds of real estate agents, so based on your personal needs, you may have to hire a listing or selling agent to help you out. Unlike what other people say, selling and listing agent have separate and different responsibilities. Even so, they’re both essential for the completion of a property transaction. Here’s what you have to know to help you decide whether you need a listing agent or a selling agent.

What is a listing agent?

A seller’s agent or a listing agent Myrtle Beach, SC will represent the interest of the client who wants to sell a property. These agents have an in-depth understanding of the market as well as how to sell and price a property effectively. The primary responsibilities of a listing agent include:

  • Listing the property on different listing services
  • Negotiating the prices of the property
  • Setting up contingencies and conditions on behalf of the property seller.
  • Advertising the property
  • Pricing the property
  • Heling with the closing paperwork

Most listing agents will ask the sellers to sign an exclusive selling agreement. Because of this, the agent will get a commission for their brokerage upon closing. The brokerage will then share a part of the commission with the agent.

What is a selling agent?

The name may sound familiar but the selling agent is different from a selling agent. A listing agent will take care of selling the property while a selling broker will represent the buyer’s interest.

Anybody who is looking to purchase the property will benefit from hiring a selling agent to help you in navigating this complicated process. This kind of real estate agent will learn what the buyers want so that they can help match them with properties that they might be interested in. Selling agents will do the following:

  • Find properties that will meet the buyer’s needs
  • Show properties that meet the needs of the buyer
  • Helps the buyer secure financing
  • Guides showings
  • Helps the buyers with the closing paperwork
  • Helps make sure that the properties are priced fairly

Just like listing agents, selling agents usually work with a brokerage. When they give an offer for the buyer that’s accepted by the seller, the selling agents will get a portion of the commission that’s earned by a listing agent. Since this process needs both kinds of agents to profit off of one transaction, it’s referred to as a co-op commission.

How do both kinds of real estate agents work together?

In order for a property transaction to go seamlessly, a listing agent and a selling agent need to work together. They will act as the mediators between the buyer and the seller to make sure that both parties are happy once the transaction is completed. Even if the agents are working for different real estate firms, they should work together to make sure that both the seller and the buyer benefit from the sale. For more information, you may call Full Potential Real Estate, LLC.

Whether you’re looking for a selling agent, a listing agent, or both, Full Potential Real Estate, LLC can help you find a realtor who will meet your needs. You may reach us at (843) 492-4537.

Full Potential Real Estate, LLC
Myrtle Beach, SC 29577

listing agent

What Questions Do You Need To Ask Your Listing Agent at an Open House?

For some real estate agents, an open house isn’t necessary to sell a home. And that’s true in most cases. Serious buyers will be eager to schedule a showing on a house they like. However, as any listing agent would have it, you should never discount the value of an open house. If you are in the market to snap up your first home, you might want to know the questions to ask when going to an open house. The listing agent will be happy to answer your questions. But be sure to ask only the relevant questions so you don’t waste both of your time.

Here are the questions to ask when viewing an open house:

What’s the reason for selling?

The first thing that you should ask is the reason for selling. Just like anyone else, if you’re putting a house on the market, there’s a good reason behind it. Asking this question will let you in on whether or not the seller is selling out of necessity or the owner just wants to get rid of the property due to high maintenance costs. Either way, the listing agent Myrtle Beach, SC will inform you why the home was put up for sale.

Does the house have any issues?

Don’t go beating around the bush. Ask right away if the house has any issues that you need to know about. If the house has any issues, you might want to look elsewhere. If you think the issues are manageable, you can use these problems to your own advantage during negotiations.

Has the price changed recently?

Ask the real estate agent whether the price has dipped or spiked. Any changes in price would either indicate a lack of interest or the opposite. If you really like the property, you would want to know if there have been price fluctuations. Again, this will be to your advantage.

What’s the average utility costs?

Ask about the average utility costs of the property. You’ll get a good idea of whether or not the home is efficient. You can use this data for comparison. Some homes have higher utility costs. In most cases, you would want to buy a home with reasonable average utility costs.

How long has the house been on the market?

Ask the seller’s agent about how long the house has been on the market. This will give you an idea of the time the house was first put up for sale. You can also gauge how much interest the property gathered the entire time it was put on the market.

Are there any recent offers on the home?

You should ask the listing agent if there had been any offers for the property. Again, this will provide good information and a basis on how to proceed with negotiations in case you get that far.

What kind of timeline is the seller aiming for?

Is the seller in a hurry to sell the home or is the owner simply testing the waters if anyone would be interested to buy the property? Either way, it will be in your best interests to find out as much information about the property, why it is being sold, and how eager the owner is to land a deal.

How is the neighborhood?

Don’t forget to ask about the neighborhood. A good real estate agent from Full Potential Real Estate, LLC would happily tell you more about the neighborhood and whether or not it is a good fit for you and your family.

Have there been any renovations or changes done to the home?

When buying a home, always ask about the changes made to the house. Renovations are good. However, they are only useful if done correctly. That’s why you should ask about any related changes.

Need help with buying or selling a home? Call Full Potential Real Estate, LLC today! You may reach us at (843) 492-4537.

Full Potential Real Estate, LLC
Myrtle Beach, SC 29577

listing agent

The Benefits And Drawbacks Of Having A Listing Agent

listing agentHiring a listing agent is beneficial. You can boost the number of appointments you have and schedule them simultaneously. This does not only affect the number of listings sold but also have an impact on your buyer controlled sales. Due to the increase in listings, you will have higher ad calls and sign calls, which boosts leads, buyer clients, buyer prospects, as well as buyer sales. With higher listings sold and buyer sales, you will also boost your past clients ranks in a shorter amount of time, thereby increasing the referrals along the way. You’ll also see a drop in the cost per transaction, which makes every transaction more profitable.

The Advantages of Hiring A Listing Agent

You will improve your image or boost your brand recognition in the market. With several listings in the ground, the real estate agent will become more popular. This will also boost the unsolicited call in appointments. Your time away from your business will become more relaxing and the business will operate while you are away. For a real estate agent who does not have a listing assistant, before they go on a trip, at best, is a fire drill as well as a total chaos. Everybody just want to list before you go. Whether it is because of the Murphy’s law or just that your intensity and focus increase before you go on a vacation, the days that lead up to the time off are commonly some of the busiest days of the year. The lead up to your vacation is going to be more controlled if you have a listing agent.

The Disadvantages Of Hiring A Listing Agent

The most glaring disadvantages of hiring a listing agent Myrtle Beach is going to happen to several agents before they make a profit from them. The risks of adding a listing agent to your team are higher than that of a buyer’s agent.

First of all, you will be required to invest significant resources to locate top quality candidates. You need to find one that has the right attitude and a behavioural style that is similar to yours. You can teach this aspect to them. It’s either they have it or they don’t.

Find them by delivery flyers to every real estate office in your area, sending emails using the MLS system or Board of Realtors or through direct mailings. All these requires practice, discipline, time, and money. You do not have the luxury of being impatient because if you hire the wrong one then you it is just like not hiring anyone at all.

You also need to invest more in terms of the training for the listing agent that you hire. You can make this person a top performer in your team with enough time and effort. You need to work with him or her closely and help the agent reach his or her full competence level.

Call Full Potential Real Estate if you are looking to hire a reliable and experienced listing agent.

Full Potential Real Estate, LLC
Myrtle Beach, SC 29577

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